Launching of National Women’s Month 2021

Juana Laban sa Pandemya, Kaya!

March 1, 2021. LGU Bula launches its month-long Women’s Month celebration that will serve as a local tribute, a platform, and a call to action that highlights extraordinary tales of Juanas. The kick-off activity is highlighted with showing of inspirational video entitled “Tubig” during the flag raising ceremony. The video portrayed a battered woman seeking help from friends and authorities to obtain justice but hiding her marks from everyone. Though the commission of crime was not revealed in the video, one can easily assume that it is Violence Against Women (VAW). The video ended with the woman washing her face and bruises with water to sooth herself and gain courage to achieve justice she deserves.

A TWG member shared his impressions and lessons gained from the film. He added that based on UCANEWS.COM, the pandemic has brought a sharp rise in abuses against Filipino women by their partners. One out of four Filipino women aged 15-19 has experienced physical, emotional or sexual abuse by their partners in the year 2017 and its revealed that its risen statistically due to the COVID-19 lockdowns started in March 2020. Coronavirus has not only taken away lives but has also unleashed abusive husband hands. Few women like the woman shown in the video have courage to file legal suit. He ended with the hope everyone must be aware of this and be part of the solution.

MHO representative presented the LGU program intended for the celebration of the National Women’s Month which has different set of activities every week for the month of March. Employees are encouraged to wear purple all Mondays of March to show their support to women. The second week will have Women’s forum and Art contest, which are open to all interested. The third week will open “Serbisyo para kay Juana” where participating businesses offered discounts and freebies on selected services throughout the week. On the fourth week, Barangay Capability Development activities are slated to assist barangays in the preparation of the plans for their respective barangays.

The LGU GAD Focal Point System is continuously capacitating itself and creates programs that will help achieve women empowerment and gender equality.

#PurpleMondays #WomenMakeChange

Suggested Activities for Stakeholders:

  • Produce information materials about agency/LGU services for women – agencies and LGUs are encouraged to create and distribute information materials (online and print) featuring the list of their gender-responsive programs and services which women can avail, as well as simplified steps and requirements to avail of such. Agencies with major programs and services for the public in response to the COVID-19 pandemic are enjoined to publicly disclose the number of their women beneficiaries as they promote how more women could avail of their services.
  • Hanging of the official 2021 NWMC banner in front of offices and uploading to website and social media accounts. Participating agencies and stakeholders can also produce and distribute different IEC materials on the National Women’s Month Celebration and laws on women.
  • #PurpleMondays. Wear anything purple on all the Mondays of March or even color your hoods with purple to signify support for women’s empowerment and gender equality.
  • Online advocacy. Stakeholders can use the NWMC Facebook Profile Frame that PCW will release in late February. They can also showcase their activities online and join the online thread using #WomenMakeChange. Follow and share PCW’s official social media accounts to help us reach more Juanas.
  • Serbisyo para kay Juana encourages government agencies and private organizations that offer direct services, transactions, and products to the public to give special treats like freebies, discounts, special lanes, and other promos for women and girls on International Women’s Day (March 8) and/or other dates in March as a form of appreciation for women’s various contribution in the society. This initiative helps make the NWMC more known and felt by “everyJuana.”